The founding of the Society is well documented. In March 1755 a group of sixteen men mostly county landowners met at the Golden Lion Hotel in Lion Street, now the site of Bethel Square. The objective of the meeting was to form a hunting club, in the event they decided on a different endeavour. Mr Charles Powell of Castell Madoc, Lower Chapel had been in correspondence with the Gentlemen’s Magazine which was followed by discussions with Col Williams of Gwernyfed and Pendry Williams of Penpont. The meeting resolved that it would form a group to “do something to support and encourage Agriculture, Manufacture and promote the general good of the County of Brecon”. This having been agreed they met again in April and formally established the Brecknockshire Agricultural Society.
The annual show held on Watton fields is the visible public activity of the Society. The Society was founded in 1755 and has continued without a break until the present day and is in fact the oldest surviving agricultural society in the UK. In 2026 the society celebrated its 271st Anniversary.
The Brecon County Show is held annually on the 1st Saturday in August at The Showground, Watton Villa, Brecon. In 2025 there were 400 horse entries, 100 cattle entries and over 400 sheep entries. The show also hosts a major shearing competition, a poultry show, classes for goats, a novelty and exemption dog show and a dog agility competition and competitions for horticulture and domestic and handicraft. The Show attracts over 19,000 people to the show and with over 300 trade stands and main ring attractions there is plenty of entertainment on offer for them.
The Society is a limited company and charity and it is run entirely by volunteers with the exception of a Society Administrator. A general committee of no more than 30 members oversees the activities of the Society including the Show. A Chairman and Vice Chairman are elected for a two year term of office and a Show President are elected for each year. On show day there are over 200 volunteers helping to the run the event.
In addition to the Show the Society runs other charitable fundraising events such as race nights and the very popular Presidents Evening.
Although the Society is long established, it does not want to be seen as living in the past and is a forward thinking organisation that supports the local economy and agri-
Presidents'
Mr Gene & Mrs Christine Taylor
Past Patron
HRH Prince of Wales
Past Presidents'
Mr Wayne & Mrs Mary Gittoes
Mr Frank & Mrs Marylin Sutton
Mrs Edna Walters
Mr Richard & Mrs Helen Roderick
Mr Gavin & Mrs Davina Hogg
Mrs Hazel Thomas J.P.
Mr Richard Griffiths
Mr Edward Morgan J.P.
Lt Col Mike Lewis (Retired)
Mr B Davies ARAgS
Dr D Johnson
Mr Roger Williams MP
Mr Glansnant Morgan, ARAgS
Mr Ben Harries, MRCVS
Mr Philip Davies
Mr Calvin Meredith*
Mr David T.M. Lloyd
Mr W N H Legge-
Sir Martyn Evans Bevan, Bart
Mr W P de Winton
Mrs Jean Gittoes*
Mr M J Jenkins, GSO, CBE, JP*
Vice Ad. Sir Iwan Raikes, KCB, CBE, DSC, DL*
Mr J Matthews*
Major N V S Paravicini
Mr E. Davies
Mr H Price
Mr David Jones-
Sir Roger Jones OBE
Honoray Life Members
Mr David Jones Powell
Mrs Mary Davies
Mr Clive Thomas
Miss Katie de Winton
Mr Peter James